Dangerous behavior

• Allowing bad behavior, such as bullying, to go unchecked
• Showing dangerous behavior that young children might copy
• Promoting illegal behavior

Discrimination

• Scenes involving discriminatory behaviors like racism, sexism, homophobia, and whether or not this is promoted or challenged.

Drugs

• Showing the misuse of drugs
• Detailed scenes of drug use

Language

• Use of offensive language

Nudity and sex

• Scenes of a sexual nature involving nudity
• Normalizing sexualized behavior
• References to sex

Sexual violence and sexual threat

• Showing sexual violence
• Showing sexual threats and abuse
• Scenes of sexual violence showing powerlessness, fear, or distress

Threat and horror

• Scary images and scenes and how long they go on for
• Effects such as music, realism, or supernatural elements that could upset viewers

Violence

• Use of realistic violence
•  Normalizing violence

Context

• Does the context lessen or deepen the impact of the content? For instance, historical context, fantasy elements, and realistic depictions.

Tone and impact

• Even if the content on its own is innocent enough, the tone could change the rating if it is dark or unsettling. (Source-Google)